I nonetheless bear in mind the primary time I noticed and heard the Netflix theatrical brand. Sitting amongst a bunch of journalists at a movie pageant, we had been all taken unexpectedly when as an alternative of the now iconic Netflix “ta-daum” sound impact, a Netflix authentic movie started like a superhero film: There’s a ray of sunshine within the sky, then a sudden wave of colours, and at last a crescendo of drums and strings that wouldn’t be misplaced in Man of Steel. There was nonetheless the “ta-dum” on the finish, however it was as if Netflix was asserting this was cinema. So maybe it shouldn’t be a shock that the music was written by Hans Zimmer.
Certainly, the theatrical brand, which is a number of years previous now, has performed earlier than theatrical screenings of a number of awards contenders and Netflix movies making their debuts at movie festivals: Roma and The Irishman, Marriage Story and Outlaw King, amongst many others. But, intriguingly, you solely hear it when you’ve seen Netflix movies within the theater. That’s by design as unpacked in Dallas Taylor’s newest Twenty Thousand Hertz podcast. Talking with Netflix executives like Todd Yellin, vice chairman of Product at Netflix, and Tanya Kumar, a model design lead, Taylor heard the origins of the “ta-dum” sound, which was all the time meant to be solely three or 4 seconds—interesting to that ‘click on and play content material now’ want of contemporary streaming content material—in addition to the theatrical brand.
“We had been sitting within the theater and the ‘ta-doo’ would come on and it could really feel so quick and so abrupt that you simply actually didn’t fairly perceive what you noticed earlier than you dove proper into the movie,” Kumar stated on the podcast. This led to some reevaluation of how the emblem ought to be introduced in cinemas. “If you happen to’re in a theater, you’re in for the lengthy expertise, whether or not it’s an hour and a half or it’s two hours. You’re right here to listen to the entire story, sit down and expertise it within the theater.”
Thus the answer grew to become to maintain the well-known ta-dum sound impact, however write a rousing musical intro round it, extra consistent with different movie studios just like the 20th Century Fox fanfare or Common Footage’ rotating globe and overture.