Home Entertainment CBS All Access to Expand, Rebrand as Paramount+

CBS All Access to Expand, Rebrand as Paramount+

Within the streaming wars, you’re both a “+”, a “Max”, or weirdly, a “Peacock.” ViacomCBS has determined to go together with the primary choice.

The entertaithemodernhealthcarent conglomerate as we speak introduced that it has settled on a model for its new all-encompassing streaming service. ViacomCBS’s reply to Disney+ and HBO Max will formally be dubbed Paramount+. With manufacturers like Viacom, CBS, Showtime, MTV, and extra within the fold, ViacomCBS had no scarcity of naming choices. However it elected to go together with its film arm Paramount, maybe believing that may add a degree of status. 

As previously confirmed, ViacomCBS’s most distinguished present streaming service, CBS All Access will likely be rebranded into Paramount+ and all its present content material will migrate over in early 2021. Paramount+ is anticipated to launch in earnest in 2021 and will likely be obtainable in Australia, Latin America, and Nordic international locations along with the U.S. 

“Paramount is an iconic and storied model beloved by shoppers all around the world, and it’s synonymous with high quality, integrity and world-class storytelling,” stated Bob Bakish, President and CEO, ViacomCBS. “With Paramount+, we’re excited to ascertain one world streaming model within the broad-pay phase that may draw on the sheer breadth and depth of the ViacomCBS portfolio to supply a unprecedented assortment of content material for everybody to get pleasure from.”

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